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Industry Leaders Launch New Research Alliance to Improve Clothes Care in the Home

GREENVILLE, SC — Every new innovation in textiles, apparel, and clothing care meets a moment of truth when a consumer washes a new shirt, irons a pair of pants, or introduces an errant drop of mustard to a favorite dress.

Five leading U.S. companies representing every phase of home clothing care have joined with two top universities to study that moment of truth through a new research alliance dedicated to improving clothing care in the home.

The Clothes Care Research Center™ (CCRC) is a cooperative effort among Cotton Incorporated, GE Consumer & Industrial, Milliken & Company, Procter & Gamble, and VF Imagewear. The University of Kentucky's Textile Testing Laboratory and Northwestern University's McCormick School of Engineering and Applied Science provide unbiased oversight to design and conduct CCRC's rigorous scientific testing.

CCRC's mission is to help consumers save time and money by identifying the best in-home cleaning and maintenance techniques to extend the life and performance of various fabrics. Its research is being presented publicly for the first time here at the American Association of Textile Chemists and Colorists (AATCC) 2003 International Conference & Exhibition.

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