What is the CCRC?
Every innovation in textiles, apparel, and clothing care meets a moment of truth the first time a consumer washes a new shirt, irons a pair of pants, or introduces an errant drop of mustard to a favorite dress.
That moment of truth brings together all companies in the textiles, apparel and clothes care industries — competitors and allies alike. As new products rapidly emerge from the textile sciences and throughout the clothes care value chain, the risk increases that unforeseen interactions will create problems for consumers.
Five leading U.S. companies representing every phase of home clothing care have joined with two top universities to study that moment of truth through a new research alliance dedicated to improving clothing care in the home.
The Clothes Care Research Center™ (CCRC) is a cooperative effort among Cotton Incorporated, GE Consumer & Industrial, Milliken & Company, Procter & Gamble, and VF Imagewear. The University of Kentucky's Textile Testing Laboratory and Northwestern University's McCormick School of Engineering and Applied Science provide unbiased oversight to design and conduct CCRC's rigorous scientific testing.
CCRC's mission is to help consumers save time and money by identifying the best in-home cleaning and maintenance techniques to extend the life and performance of various fabrics.
The alliance is unique for several reasons. First is the number of large well-known companies cooperating in the alliance. Second is the willingness of members to share their individual product development plans among one another in order to study how their advancements will affect the entire supply chain. Third is the alliance's dedication to sharing its research findings through technical conferences, white papers and this website. CCRC members believe that sharing CCRC research with the other scientists is the only way to assure consumer satisfaction with every aspect of our industry.
CCRC was founded in 2000. Its members are committed to continue semi-annual research studies through 2005, at a minimum.
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