When female consumers were asked by the Cotton Incorporated Lifestyle Monitor™ how often they checked apparel content and care labels, 37 percent said that they always read care labels, an additional 20 percent said they usually check, and 29 percent said they sometimes check.
And that’s likely because they want to keep the garment looking fresh, neat, and as good as the day that they bought it, surmises Norma Keyes, director of fiber quality research at Cotton Incorporated. “Women want value from their garments, and the best way to get the most for their money is to care for clothing properly,” she shares. Do care instructions affect the purchase decision? Read more..
The Federal Trade Commission’s Clothes Care Symbol Guide
Print a free Laundry Care Symbol Chart for your laundry room.

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